Unlock Your Creativity
Elevate Your Brand with Professional Headshots and Branding Sessions
Are you a creative professional, fitness instructor, author, or therapist? If so, then you are quite literally the face of your business and should be sharing and showing your personality in your own headshots. Your clients want to see how you express your creativity that you bring into your business every day so they know what to expect when they choose to work with you. So if it has been a while since you updated your headshots or branding images. Or your current headshots are more on the basic side, you will want to read to learn a variety of ways you can infuse creativity into your next headshot or branding photo session.
The easiest way to infuse your own personal style and show a bit of creativity in your headshots is through your selection of wardrobe. This is especially important for your headshot since all, or a majority, of the image will be your shoulders and head. The first rule I give to all my clients when they ask what they should wear for their headshot is to select clothes that look good, fit well, and make you feel amazing. Take it to the next level by selecting colors that pop, that mirror your brand colors, or express the mood you are trying to convey to your target client with your brand message. For example - yellow is typically considered a happy, vibrant, and positive color where pink is typically considered soft, feminine, and calm. Selecting one or two solid colors for your outfits for your headshots will photograph well and will be more timeless.
However, if your brand is all about trends or the latest style you may want to opt for an outfit with more pattern to show off your unique sense of style. Your photographer should be able to recommend locations or backgrounds that will allow your wardrobe selection to pop without overpowering the main component of the headshot - your face.
Accessories are another way to show off your personality and style in your headshots. Whether it's a bold necklace or a funky pair of glasses, let your accessories speak volumes about who you are and what you bring to the table.
Remember, your location sets the stage for your visual message. Choose settings that align with your brand's values and resonate with your target audience. A professional photographer who understands your vision can help bring it to life through thoughtful composition and lighting. Taking your headshots in a natural environment will convey a different message than ones with modern structures or a clean studio backdrop. While your background should compliment your outfit selection, it should also be used as part of your visual message. If you are wanting to portray a calm and relaxing message to show how your meditation lessons can improve your client’s peace of mind, then selecting a busy downtown street may cause confusion with your potential clients.
Using a professional photographer who can work with you to develop a vision for your headshots that incorporate your brand message, your wardrobe selections, and ideal locations will result in images that convey that visual message without you needing to say a word to your potential clients.
When it comes to headshots and full branding sessions, posing is key to expressing your personality and creativity. When it comes to posing, let your personality shine through. Whether you're striking a power pose or showcasing a moment of calm, your poses should reflect your unique traits and brand message. A creative headshot, or branding image should show off something unique about your personality. Posing can also involve props or your environment. A perfect example is using the tables, chairs, or ceramic cups at your favorite coffee shop - a perfect blend of location and posing!
I encourage you to embrace your uniqueness and collaborate with your photographer to create headshots and branding images that authentically represent you and attract the right clients to your business. With the right vision and partnership, you can create images that you'll love and that will leave a lasting impression on your audience. Ready to unleash your unique style in your next headshot or branding session? Dive into our guide to discover how to infuse creativity into every aspect of your photoshoot. Let's collaborate to create headshots that truly reflect who you are and attract the clients you want. Contact us today to schedule your session!