Why You Need a Personal Branding Session for Your Business
A branding photo session can provide you with a variety of fresh images for all your marketing needs.
I get it! Stepping in front of the camera is uncomfortable. Setting aside time to have your professional branding images taken may feel like a luxury you just can’t afford in your business. Maybe it’s something that never crossed your mind as a benefit to your business. Let me share a few reasons why having a library of personal branding images is so essential to growing your business.
Most importantly, it comes down to capturing the attention of your potential clients. Current research, at the time of writing this post in October 2021, is reporting the attention span of your potential clients on social media is somewhere between 2 and 8 seconds depending on platform and generation of your target clients. So for those of you still with me, thank you! How can a personal branding photo session help with capturing the short attention of your clients? A professional branding photographer can convey your expertise, key brand differentiation, and personality in your images. This puts you and your brand story front and center in a large library of images you can use across platforms to drive consistency that will drive brand recognition and recall with your clients.
Once you have captured their attention, you need to build trust with your potential clients. Your library of professional personal branding images from your photo shoot will help connect your story with your clients. This connection builds trust and helps you stand out as the right brand for our clients. The connection your images make with your clients will help set you apart from your competition. These images are like giving potential clients an inside peek into the experience they can expect when engaging with your business.
The benefits of a personal branding photo session is not just for your clients. It also saves you time by having a convenient library of images you can easily use for your social media, website, blog, or other advertising. No more scrambling to create a new image to match your marketing efforts. No more trying to take a selfie over and over again until you look natural and relaxed the photo. No more pulling an image you took 2 years ago because you don’t have anything more recent to share with your clients. A well planned out personal branding session can generate enough marketing images for your business in a few hours or less.
Are you ready to grow your business and save yourself time? As a professional branding photographer I love getting to know you and your brand before I ever pick up the camera. This helps me create unique branding images for each and every client. Reach out to learn more about my approach to planning and shooting your personal branding session.
